Described as a “phenomenal evolution” in polish, the latest product from Jessica Cosmetics aims to help customers achieve the ‘Cinderella Effect’ – offering quick and beautiful results.
Phenom by Jessica dries quickly in natural light, lasts up to 10 days, and gives a mirror-like shine that becomes brighter without any touch-ups, according to the company.
Nails are first primed with one of Jessica’s prescriptive basecoats to treat the needs of individual nails. ‘Vivid Colour’ is then applied followed by ‘Finale Shine’ to create the finishing touch.
“The secret to Phenom is a revolutionary flexible polymer in Vivid Colour polish and a photo initiator in Finale Shine topcoat,” said Jessica Vartoughian, founder and CEO of Jessica Cosmetics International. “They react together, with exposure to natural light to produce a tougher, chip-resistant polish with superior gel-like shine.”
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